Assistant Professor, School of Communication, College of Arts and Sciences
Dr. Bayer’s research centers on social media analytics, social network cognition, and mobile technologies. In particular, he studies how people mentally perceive, understand, and represent social networks and technologies. This work takes an interdisciplinary approach, integrating cognitive theories and computational methods from communication, psychology, sociology, and information sciences. By explaining the underlying cognition beneath contemporary technologies and personal networks, Dr. Bayer’s research has implications for social technology design, communication strategy, and personal well-being over the long term.
Department: Arts and Sciences
Interests: network-science social-media technologies-mobile technologies-emerging human-computer-interaction analysis-survey survey-sampling health-mobile