Artificial intelligence is rapidly transforming how people communicate, form opinions, make decisions, and interact with institutions. This symposium brings together scholars, learners, and research partners from across Ohio State to explore the opportunities and challenges AI presents for understanding public opinion, behavior, beliefs, and social systems.
The symposium will bring researchers together to build an interdisciplinary community, share research interests and organize working groups around public opinion and social measurement in the age of artificial intelligence. The program will feature a keynote address by Bryan Orme, CEO of Sawtooth Software, lightning talks and breakout discussions.
Keynote Speaker
Bryan Orme, CEO, Sawtooth Software
Bryan Orme brings extensive expertise in conjoint analysis, MaxDiff, survey research and market segmentation. He received the American Marketing Association’s 2017 Charles Coolidge Parlin Award in recognition of his sustained leadership and impact in marketing research.
Orme has taught more than 80 multi-day courses across North and South America, Europe, Southeast Asia and Australia. He has served as committee chair of the American Marketing Association’s Advanced Research Techniques Forum and as longtime chair of Sawtooth Software’s Research Conference.
He is the author of Getting Started with Conjoint Analysis, now in its fourth edition, and co-author of Becoming an Expert in Conjoint Analysis and Applied MaxDiff. He has published numerous articles and white papers on conjoint analysis and related methods, received the David K. Hardin Award for the best paper published in Marketing Research during 2004, and served as an ad hoc reviewer for the Journal of Marketing Research.
WHAT TO EXPECT
Morning (8:30 AM – 12:30 PM)
- Breakfast and networking
- Welcome and keynote presentation
- Presentations from Ohio State scholars
Afternoon (12:30 PM – 4:30 PM)
- Lunch
- Facilitated breakout discussions focused on: existing methodologies and research practices; opportunities and challenges presented by AI; and collaborative opportunities and potential funding mechanisms
- Sharing and prioritization of ideas
- Discussion of next steps
WHO SHOULD ATTEND
Faculty, staff, learners, research support professionals, and administrative partners from across Ohio State are invited to participate.
REGISTRATION
Please register by Thursday, October 8 to help with meal and logistics planning.
Register here: https://osu.az1.qualtrics.com/jfe/form/SV_eqWTczsNDMKDo9M
INTERESTED IN GIVING A PRESENTATION?
We invite brief presentations from faculty, staff, and learners whose work relates to understanding public opinion, behavior, beliefs, and social systems. To be considered, please submit a proposal by Friday, October 2, including a brief description of:
- Your project or area of research
- The methods or approaches you use
- Opportunities and/or challenges you have encountered related to AI
Submit a proposal: https://osu.az1.qualtrics.com/jfe/form/SV_80oJHJSWetVqGi2