Dr. Bayer’s research centers on social media analytics, social network cognition, and mobile technologies. In particular, he studies how people mentally perceive, understand, and represent social networks and technologies. This work takes an interdisciplinary approach, integrating cognitive theories and computational methods from communication, psychology, sociology, and information sciences. By explaining the underlying cognition beneath contemporary technologies and personal networks, Dr. Bayer’s research has implications for social technology design, communication strategy, and personal well-being over the long term.
PhD, Communication, University of Michigan
BSc, Psychology, History, and Neuroscience, University of Pittsburgh